Is Doogheno the only Account Based Marketing Agency in the UK?

Not at all. However, we are specialists working with smaller technology companies.  Working with a specialist marketing agency can be beneficial for a number of reasons. For one, we comprise experts who have a deep understanding of marketing and can help develop a strategy that is tailored to your business’s specific needs. Additionally, as a specialist agency, we can provide …

Account Based Marketing and Hubspot

Account-based marketing (ABM) is a targeted and personalized approach to marketing that focuses on engaging and converting a specific set of high-value accounts. In the context of HubSpot, ABM is a feature that allows users to create and manage personalized campaigns for specific accounts using tools and features provided by the HubSpot platform. With HubSpot ABM, users can create custom …

Are there risks with Account Based Marketing?

Yes, there are potential risks associated with account based marketing (ABM), just as there are with any marketing campaign. .Some of the main risks include the following: ABM can be time-consuming and resource-intensive, demanding a significant investment of time and money to implement and maintain. If not properly executed, ABM campaigns can be ineffective and fail to generate the desired …

How much does Account Based Marketing cost?

The cost of Account Based Marketing (ABM) will vary depending on several factors, including the size and scope of the campaign, the specific goals and objectives, and the resources and expertise required to implement the campaign. In general, ABM can be a more expensive approach than traditional marketing, as it requires a greater level of personalized content and targeted efforts. …

Does Account Based Marketing deliver a better ROI than traditional marketing?

It is difficult to say whether account-based marketing (ABM) delivers a better return on investment (ROI) than traditional marketing, as the effectiveness of a marketing strategy can vary depending on several factors. In general, ABM can be an effective way for companies to generate more qualified leads and convert those leads into customers, which can lead to a better ROI …

Who makes up an Account Based Marketing team?

The composition of an account-based marketing (ABM) team will vary depending on the size and needs of the company and the specific goals of the ABM strategy. In general, an ABM team may include a variety of different roles, including the following: Account managers: These individuals are responsible for managing relationships with specific accounts and ensuring that we align the …

What ROI can I expect from Account Based Marketing? 

The return on investment (ROI) that a company can expect from account-based marketing (ABM) will vary depending on several factors, including the business’s size and nature, the marketing efforts’ quality, and the overall effectiveness of the ABM strategy. It isn’t easy to provide a specific ROI figure for ABM, as many variables can impact a marketing campaign’s success. However, ABM …

Is Account Based Marketing right for my business?

Whether Account Based Marketing (ABM) is right for your business depends on many factors, including the size and nature of your business, your target audience, and your marketing goals. ABM is a business-to-business (B2B) marketing strategy targeting specific accounts or customers with personalized marketing campaigns. This approach is used in industries where the sales process is longer and more complex …

What is Account Based Marketing?

Account Based Marketing (ABM) is a business-to-business (B2B) marketing strategy that targets specific accounts or customers with personalized marketing campaigns. ABM can offer several benefits for companies, including the following: Increased efficiency: By focusing marketing efforts on specific accounts, companies can create more effective and efficient campaigns tailored to those accounts’ needs. This can help companies to generate more qualified …

Major Changes to the Microsoft Partner Network

Microsoft recently announced changes to its partner program. Effective October 2022, Microsoft is changing the name of the partner program from “Microsoft Partner Network” to the “Microsoft Cloud Partner Program.” The Microsoft Cloud Partner Program is for all partners in the Microsoft Partner ecosystem, whether they build and sell services, software solutions, or devices.   They are simplifying the partner …