Account-based marketing (ABM) is a targeted and personalized approach to marketing that focuses on engaging and converting a specific set of high-value accounts. In the context of HubSpot, ABM is a feature that allows users to create and manage personalized campaigns for specific accounts using tools and features provided by the HubSpot platform.
With HubSpot ABM, users can create custom lists of target accounts, and then use the platform’s marketing and sales tools to create personalized content, offers, and experiences for those accounts. This can include creating personalized landing pages, email campaigns, and social media ads, as well as tracking and analyzing the results of the campaigns.
Overall, the goal of using HubSpot for ABM is to create more effective and efficient marketing and sales efforts tailored to specific accounts’ needs and interests, resulting in higher conversion rates and better overall results.
You don’t have to use Hubspot; around 75% of our clients do, but we can utilize whatever tool you prefer.