Fractional Chief Marketing Officer
Why a fractional CMO?
A fractional chief marketing officer (CMO) is a freelance highly experienced marketing executive that companies hire for marketing leadership and top-level strategy. They are great people managers, stakeholder relationship builders and communicators.
Typically, fractional CMOs are responsible for things like:
- Setting marketing priorities
- Identifying ideal customer profiles and segments
- Overseeing marketing channels
- Building go-to-market plans
- Coaching internal resource
Why a Fractional CMO makes sense
Not all founders want or need a full time senior-level marketing expert on their team, but there is often a gap between the founders ambition and the skills and experience of internal resource.
Experience
Tap into a deep level of real world experience with your own marketing expert.
Knowledge
Not sure of the right channels or marketing tech stack? Have the knowledge at your finger tips.
Credibility
A fractional CMO can join your advisory board and add credibility to your company.
Main Capabilities of a Fractional CMO
Lead Generation: Understanding how to attract users through various channels such as paid search, SEO, and content marketing is essential and forms a significant part of the Chief Marketing Officer's role.Ā
Retention and Engagement: CMOs need to adept at assessing your overall customer experience and devising new methods to retain existing customers using creative engagement tactics based on strong messaging, automation, and retargeting campaigns.
Marketing Communications: Fractional CMOs have experience in storytelling, shaping the company's narrative, and collaborating with media or public relations strategists to enhance brand awareness.
Brand Positioning: Effective CMOs are capable of defining what a brand represents and what it does not. This includes conducting competitive analysis and market research and continuously refining the company's marketing and messaging based on customer and market insights. Ideally, part-time CMOs should follow a set brand methodology.
Research and Analytics: Effective marketing relies on data; thus, a Chief Marketing Officer will collaborate with other corporate leaders to identify patterns in data and formulate theories about their implications. They also need experience researching trends, forecasting, and implementing strategies to meet target Key Performance Indicators (KPIs).
Why Dan for your CMO?
Dan has over 30 years experience in the tech industry, starting as an engineer, then eneterprise sales and the last 18 years in marketing. This wider experience enables him to understand the bigger picture and not just marketing.
"Dan is one of the most forward thinking dynamic people I know.
He showed me the big picture, helped to overcome the customer’s objections and powerfully promote our proposition."
"When everyone else is feeling the pressure and stressing out to meet those targets...you'll find Dan's professional, cool, calm and methodical approach to his work has paid off mid way through the month. In fact he probably has next months tasks already sorted."
"Dan is very responsive and professional and is always willing to go the extra mile to assist me."
"Dan is a great chap,
thorough, reliable and very good to work with. He is a man of his word & will always do his best and not promise top things that he is not able to do."
A bit more about Dan your Fractional CMO
Fellow of the Chartered Institute
of Marketers
Advisor to small businesses
Mentor for growing businesses
Recogonised expert in global 250
Industry commentator
Simple pricing options
Whether one off or a longer engagement Dan can help your team