Daniel Smith
GTM, Revenue and Commercial Transformation Adviser
Daniel Smith advises B2B technology businesses on the commercial choices that determine whether growth becomes repeatable: where to focus, which markets and accounts to prioritise, how to improve sales effectiveness, and how to align the organisation around a credible route to revenue.
He works with CEOs, CROs and commercial leaders when the business has capability and ambition but lacks a joined-up commercial operating model. His role is to bring clarity to the opportunity, identify the constraints on growth and help leadership turn strategy into an organisation that can execute.
Daniel brings more than 30 years of experience across technology, enterprise sales, commercial leadership, B2B marketing, account-based marketing and revenue operations. He has won and developed enterprise business with organisations including UK Power Networks and Bupa, led commercial change inside technology businesses and advised more than 30 B2B organisations.
His perspective is shaped by having worked from every important side of the revenue equation: enterprise selling, commercial leadership, marketing, partnerships, market strategy, sales methodology, revenue operations and technology adoption.
His advisory work has included global market-sizing and opportunity-economics models used to set international sales priorities, direct coverage and support fundraising; sales-process and forecasting redesign grounded in enterprise sales methodology; and AWS-funded account-based growth programmes.
Daniel has also worked on technology-adoption programmes delivered on behalf of Cisco, involving organisations including Vodafone, Telstra and NTT, and their customers such as JLL and Sothebys. That work reinforced a principle that informs all of his consulting: commercial and technology change only creates value when the people responsible for delivering it understand it, support it and can use it in practice.
He is valued for combining board-level commercial judgment with enough operational understanding to challenge unrealistic plans, ask the right questions of delivery teams and ensure that recommendations can survive contact with the business.
Daniel helps leadership teams make better commercial choices and create the conditions to carry them through.