My simple productivity hack

My simple productivity hack My simple productivity hack is only plan the first 6 hours of a working day. My day is broken down into 45 minute blocks, with built in slack time and this is only scheduled to 3pm. On a typical day I review emails and create a day plan before I have breakfast with my family. I …

Pipeline Vanity

What is the purpose of the pipeline? The sales pipeline is the business end of the sales funnel. When you can start to actually put some hard figures against prospects they can move into the pipeline. It is the job of the marketing team and the sales team to move these prospects through the funnel to a point where a …

Building a Twitter follower audience

We work in the B2B sector and while I am a fan of saying there is no B2B or B2C it’s all people to people there are obvious differences. We have found this carrying out some side work for one of our friends, 6Somewhere.com who import premium Normandie Cidre. They have done a terrific job and have got their great …

Are you a Microsoft reseller clone?

Are you a Microsoft reseller clone? There is no doubt that Microsoft has successfully managed the transition from shifting licences to selling services. Office 365 is a great product set and growing. Customers love it. People think Microsoft is good again and there is even talk about Microsoft being cool. Microsoft has been many things over the years but cool …

10 Growth Hacks for Your Business

1. Drive engagement through content You may have read about content marketing and thought it’s not for you but it is, it has to be, you need to be doing it and doing it now. You need to provide your potential audience with high-quality relevant information, it isn’t about product push, it’s about informing and educating. The way customers buy …

Generation X v Millennials

There is a lot of talk about Millennials and their attitude to work and the workplace. We have carried out some research to find out what is really going on. We have survey hundreds of people and carried out a series of video interviews to explore the differences. We’ll tell you what we have found out in a month or …

Follow, follow, follow

We all make choices about brands every day. Even if we consciously try to avoid falling into the trap we end up making choices subconsciously based on things we have identify with. So I thought I would look at a brand that has my loyalty and think a little about why I chose it, consciously or subconsciously. The first is …

What is growth marketing?

Many marketiers are focused on brand, messaging and filling the top of the sales funnel. And the sales team are interested in things at the other end of the sales funnel. We founded Doogheno because we saw tome and time again a disconnect between sales and marketing, and we feel that growth marketing reconnects the two. Modern marketing practice covers …

Looking for Love, monetising lonely hearts

We have been working with a prospect looking at the online dating world. It’s a massive market and match group, the owner of Match.com, Tinder, Plenty of Fish, and OK Cupid spend over $500 million on TV advertising. The thing that struck us the most was the cost of acquisition of a subscriber to a dating site. This has been …