Generation X v Millennials

There is a lot of talk about Millennials and their attitude to work and the workplace. We have carried out some research to find out what is really going on. We have survey hundreds of people and carried out a series of video interviews to explore the differences.

We’ll tell you what we have found out in a month or two but what we will tell you now is that millennials now are in decision making positions in companies. If you are not marketing how millennials buy you are going to be losing market share. And the two groups isn’t very large, with most people in senior positions buying the way no matter what age.