Looking for Love, monetising lonely hearts

We have been working with a prospect looking at the online dating world. It’s a massive market and match group, the owner of Match.com, Tinder, Plenty of Fish, and OK Cupid spend over $500 million on TV advertising. The thing that struck us the most was the cost of acquisition of a subscriber to a dating site. This has been reported as $175.


If your subscription to the site is $25, then it’s not in their interest to find you love in a few months.

But how much would we pay to find love?

We have used online dating sites, both those who charge and those that are free. In fact, the writer of this post found love on OK Cupid and is now married with a kid, but has online dating made dating in the real world harder?

We think the answer is yes and we are very glad we no longer have to date strangers every week.