In the fast-paced world of technology, Managed Service Providers (MSPs) in the UK constantly seek innovative strategies to stay ahead of the curve. Enter Account-Based Marketing (ABM) – a focused approach that targets specific accounts rather than broad audiences. For UK-based MSPs, ABM offers many advantages that are tailor-made for the British market. Let’s delve into the myriad benefits of …
Best Specialist Account Based Marketing Agency 2023 – London
In a testament to our expertise and innovation in the domain of Account-Based Marketing (ABM), Doogheno Limited was crowned as the Best Specialist Account-Based Marketing Agency 2023 at the Southern Enterprise Awards. This accolade is a reflection of the exceptional proficiency and dedication demonstrated by Doogheno in crafting tailored marketing strategies that not only resonate with key accounts but also …
The Third Industrial Revolution
Doogheno’s Dan Smith provides commentary of the the Government’s focus on AI and the 2023 Budget for IFA Magazine. https://ifamagazine.com/article/budget-2023-updates-industry-reaction/
Doogheno Wins Best B2B Marketing Agency
Doogheno is delighted to announce we have won another award! We have been voted Best B2B Marketing Agency in London in the SME News Southern Enterprise awards. It is a reflection of the hard work our team does, day in and day out for our customers. And congratulations to all the other award winners. Well done.
What to do with heat produced by data centres?
Suppose we combined all the data centres in the world as one country. It might be a shock that they would be the fifth-largest consumer of energy in the world. These data centres account for approximately 2% of greenhouse gas emissions, almost the equivalent of the entire global airline industry. There are a number of innovative examples of people using …
What is an example account based marketing plan?
An Account Based Marketing (ABM) plan is a strategic approach to marketing that involves focusing on individual accounts and tailored messaging and tactics to convert them into customers. An example of an ABM plan may include the following steps: Identify target accounts: The first step in an ABM plan is to identify the accounts you want to target. This may …
What are Account Based Marketing OKRS?
Account Based Marketing (ABM) is a strategic approach to marketing that involves focusing on individual accounts and tailored messaging and tactics to convert them into customers. In ABM, OKRs (Objectives and Key Results) are a framework for setting goals and tracking progress towards those goals. Some common OKRs for ABM may include: Objective: Increase the number of targeted accounts that …
What are some elements of Account Based Marketing?
Account-based marketing (ABM) is a strategic approach to marketing that involves focusing on individual accounts and tailored messaging and tactics to convert them into customers. Some common roles and responsibilities in ABM include: Account-based marketing strategy development: This involves developing a comprehensive plan for targeting individual accounts, including identifying the target accounts, researching their needs and interests, and developing a …
What are Account Based Marketing channels?
Account Based Marketing (ABM) is a strategic approach to marketing that involves focusing on individual accounts and tailored messaging and tactics to convert them into customers. Some common channels that are used in ABM include: Email: Email is a common channel for reaching individual accounts in ABM. This can include personalized emails tailored to the account’s specific needs and interests, …
Can you tell me some Account Based Marketing techniques?
Account-based marketing (ABM) is a strategic approach to marketing that involves focusing on individual accounts and tailored messaging and tactics to convert them into customers. Some techniques that are commonly used in ABM include: Personalized messaging and content: In ABM, the messaging and content that is used is tailored to the specific needs and interests of the individual account. This …