Having worked in the world of cloud before it was called cloud (remember ASPs anyone?) I am still excited to see the continual developments that cloud computing enables. Platforms such as Microsoft Azure and AWS provide so many additional services built on their core cloud technology. Here we think nothing of spinning up a virtual desktop on AWS to run …
Possible Brexit Outcomes and What They Mean to Your Business
In recent research of over 1,000 British companies, it was found that just 20 per cent of businesses said they have started planning for multiple possible outcomes from the Brexit negotiations. The research, Beyond the Cloud: UK Technology Research 2018 carried out by ServiceteamIT and Doogheno also showed that 45 per cent had no plan to make adjustments, with 35 …
SNAFU
As a business owner, I like to be able to see into the future. My days are focused on planning and forecasts and of course executing those plans. Over the past few years I have worked with companies in France, Germany and the States. Currently, I have two in going conversations about work in multiple European countries. But how can …
GDPR, Consent and B2B emails explained
Part of our work here at Doogheno involves sending B2B emails for our award winning Account Based Marketing campaigns. Sometimes it’s for ourselves, sometimes it’s for our customers, such as a large survey we do every year with a company called ServiceteamIT. Most people respond well. Some don’t. Some say you have no right to send me an email, you …
GDPR + Sales & Marketing – A Practical Guide
In preparing for compliance, companies have tended to focus on how they hold and store current data. They have not given much thought to the impact of GDPR on day to day operations. Your company should already be a long way down the line with its preparation. This paper is not intended for Data Controllers within an organisation or to …
How will GDPR impact sales and marketing?
The arrival of GDPR will fundamentally change how sales and marketing is done, some may argue not but still in many companies prospecting is all about dirty outreach. By dirty, I mean uncontrolled and left up to salespeople, who end up running shadow databases, bringing over contacts from all companies, cold calling and cold emailing. Companies need to be adopting inbound …
Sometimes…every time…
We always want to help out a friend but is it always wise to do so? I recently undertook a project for my wife’s friend that I estimated at 40 hours. I charged at a rate that was about 1/3 of my commercial rate. The job has taken 60 hours largely because of the client not providing clear enough instructions and …
Hey guys…the traitors greeting
Hey guys. Millions of YouTube videos start with this friendly greeting but have you stopped to think what guys means and where it comes from. Some people suggest it is a derivation of the Yiddish word goy meaning a gentile one who is not of the Jewish faith. But we have to look to the early 17th century for the …