The arrival of GDPR will fundamentally change how sales and marketing is done, some may argue not but still in many companies prospecting is all about dirty outreach. By dirty, I mean uncontrolled and left up to salespeople, who end up running shadow databases, bringing over contacts from all companies, cold calling and cold emailing.
Companies need to be adopting inbound marketing and they need to be doing it right now and not in a year’s time when they are already feeling the impact.