Are there risks with Account Based Marketing?

Yes, there are potential risks associated with account based marketing (ABM), just as there are with any marketing campaign.

.Some of the main risks include the following:

  • ABM can be time-consuming and resource-intensive, demanding a significant investment of time and money to implement and maintain.
  • If not properly executed, ABM campaigns can be ineffective and fail to generate the desired results. We put a guarantee on our services as we know just what we need to bring results. 
  • ABM relies heavily on accurate and up-to-date information about target accounts, and if this information is not available or is incorrect, the campaign may not be successful. We spend significant time researching and preparing before the first contact is initiated. 
  • ABM can be difficult to measure and track, making it challenging to determine the campaign’s effectiveness and adjust it as needed. To overcome this, we build created mutually agreed OKRs and KPIs before launching the campaign.

Overall, the risks of ABM can be mitigated by carefully planning and executing the campaign, tracking and measuring its results, and making adjustments as needed. It is also important to carefully select and target the correct accounts and to consider the potential impact on existing customer relationships.