The return on investment (ROI) that a company can expect from account-based marketing (ABM) will vary depending on several factors, including the business’s size and nature, the marketing efforts’ quality, and the overall effectiveness of the ABM strategy. It isn’t easy to provide a specific ROI figure for ABM, as many variables can impact a marketing campaign’s success.
However, ABM can be an effective way for companies to generate more qualified leads and convert those leads into customers. By focusing marketing efforts on specific accounts and creating personalized campaigns tailored to those accounts’ needs, companies can generate more relevant and effective leads, leading to increased revenue and a better ROI for their marketing efforts. It is vital for companies to carefully track and measure the results of their ABM efforts to determine the ROI and identify areas for improvement.