Is Doogheno the only Account Based Marketing Agency in the UK?

Not at all. However, we are specialists working with smaller technology companies. 

Working with a specialist marketing agency can be beneficial for a number of reasons. For one, we comprise experts who have a deep understanding of marketing and can help develop a strategy that is tailored to your business’s specific needs. Additionally, as a specialist agency, we can provide a fresh perspective and bring new ideas to the table, which can be especially helpful if your in-house marketing team is feeling stuck. Working with a specialist agency can also save your business time and resources, as the agency will handle the execution of the marketing plan, allowing you to focus on running your business. Ultimately, working with a specialist marketing agency can help your business reach its marketing goals and drive more sales.

Account Based Marketing and Hubspot

Account-based marketing (ABM) is a targeted and personalized approach to marketing that focuses on engaging and converting a specific set of high-value accounts. In the context of HubSpot, ABM is a feature that allows users to create and manage personalized campaigns for specific accounts using tools and features provided by the HubSpot platform.

With HubSpot ABM, users can create custom lists of target accounts, and then use the platform’s marketing and sales tools to create personalized content, offers, and experiences for those accounts. This can include creating personalized landing pages, email campaigns, and social media ads, as well as tracking and analyzing the results of the campaigns.

Overall, the goal of using HubSpot for ABM is to create more effective and efficient marketing and sales efforts tailored to specific accounts’ needs and interests, resulting in higher conversion rates and better overall results.

You don’t have to use Hubspot; around 75% of our clients do, but we can utilize whatever tool you prefer. 

Are there risks with Account Based Marketing?

Yes, there are potential risks associated with account based marketing (ABM), just as there are with any marketing campaign.

.Some of the main risks include the following:

  • ABM can be time-consuming and resource-intensive, demanding a significant investment of time and money to implement and maintain.
  • If not properly executed, ABM campaigns can be ineffective and fail to generate the desired results. We put a guarantee on our services as we know just what we need to bring results. 
  • ABM relies heavily on accurate and up-to-date information about target accounts, and if this information is not available or is incorrect, the campaign may not be successful. We spend significant time researching and preparing before the first contact is initiated. 
  • ABM can be difficult to measure and track, making it challenging to determine the campaign’s effectiveness and adjust it as needed. To overcome this, we build created mutually agreed OKRs and KPIs before launching the campaign.

Overall, the risks of ABM can be mitigated by carefully planning and executing the campaign, tracking and measuring its results, and making adjustments as needed. It is also important to carefully select and target the correct accounts and to consider the potential impact on existing customer relationships.

How much does Account Based Marketing cost?

The cost of Account Based Marketing (ABM) will vary depending on several factors, including the size and scope of the campaign, the specific goals and objectives, and the resources and expertise required to implement the campaign. In general, ABM can be a more expensive approach than traditional marketing, as it requires a greater level of personalized content and targeted efforts.

Several different components can contribute to the cost of an ABM campaign, including the following:

  • Account research and selection: Identifying the specific accounts that the ABM campaign will target can be a time-consuming and resource-intensive process. This can involve researching potential accounts, analyzing data to determine the best fit, and developing personalized marketing strategies for each account.
  • Content creation: Creating personalized and relevant content for each target account is critical to an ABM campaign. This can involve developing various types of content, such as blog posts, articles, videos, and other forms of content.
  • Technology and tools: ABM often uses specialized technology to support the campaign, such as marketing automation software, data analytics platforms, and customer relationship management (CRM) systems. These tools can be expensive, but they can also help improve the campaign’s efficiency and effectiveness.

The cost of an ABM campaign can vary greatly depending on the specific goals and needs of the company. It is vital for companies to carefully consider their budget and resources when planning an ABM campaign to ensure that they can implement an effective strategy that delivers a good ROI.

Does Account Based Marketing deliver a better ROI than traditional marketing?

It is difficult to say whether account-based marketing (ABM) delivers a better return on investment (ROI) than traditional marketing, as the effectiveness of a marketing strategy can vary depending on several factors. In general, ABM can be an effective way for companies to generate more qualified leads and convert those leads into customers, which can lead to a better ROI for marketing efforts. However, traditional marketing strategies can also be effective in certain situations, depending on the target audience and the campaign’s goals.

One potential advantage of ABM over traditional marketing is that it allows companies to create personalized and relevant content tailored to their target accounts’ specific needs. This can help build stronger relationships with those accounts, increasing customer loyalty and satisfaction. Additionally, because we focus ABM on targeted marketing efforts, it can be more efficient and cost-effective than traditional marketing approaches, which can also help improve marketing efforts’ ROI.

The decision to use ABM or traditional marketing will depend on the specific goals and needs of the company, as well as the target audience and the industry in which the company operates. Consult with our team to determine the best approach for your business.

Who makes up an Account Based Marketing team?

The composition of an account-based marketing (ABM) team will vary depending on the size and needs of the company and the specific goals of the ABM strategy. In general, an ABM team may include a variety of different roles, including the following:

  • Account managers: These individuals are responsible for managing relationships with specific accounts and ensuring that we align the ABM strategy with the needs of those accounts.
  • Marketing managers: These individuals oversee the overall ABM strategy and coordinate the various marketing efforts that are part of the ABM campaign.
  • Content creators: These individuals are responsible for creating the content that will be used in the ABM campaign, including blog posts, articles, videos, and other types of content.
  • Sales representatives: These individuals are responsible for working with the ABM team to identify potential leads and convert those leads into customers.
  • Data analysts: These individuals are responsible for tracking and analyzing the results of the ABM campaign to identify areas for improvement and optimize the campaign for maximum effectiveness.

The specific roles and responsibilities of an ABM team will depend on the company’s particular needs and the ABM campaign’s goals.

What ROI can I expect from Account Based Marketing? 

The return on investment (ROI) that a company can expect from account-based marketing (ABM) will vary depending on several factors, including the business’s size and nature, the marketing efforts’ quality, and the overall effectiveness of the ABM strategy. It isn’t easy to provide a specific ROI figure for ABM, as many variables can impact a marketing campaign’s success.

However, ABM can be an effective way for companies to generate more qualified leads and convert those leads into customers. By focusing marketing efforts on specific accounts and creating personalized campaigns tailored to those accounts’ needs, companies can generate more relevant and effective leads, leading to increased revenue and a better ROI for their marketing efforts. It is vital for companies to carefully track and measure the results of their ABM efforts to determine the ROI and identify areas for improvement.

Is Account Based Marketing right for my business?

Whether Account Based Marketing (ABM) is right for your business depends on many factors, including the size and nature of your business, your target audience, and your marketing goals. ABM is a business-to-business (B2B) marketing strategy targeting specific accounts or customers with personalized marketing campaigns. This approach is used in industries where the sales process is longer and more complex and a more personalized approach can be more effective in building relationships with potential customers.

If your business fits this description and you are looking for a more effective way to generate qualified leads and convert those leads into customers, then ABM may be a good fit. However, it is essential to carefully consider your specific business needs and goals before deciding whether to implement an ABM strategy. Please speak to our team to determine whether ABM is the right approach for your business.

What is Account Based Marketing?

Account Based Marketing (ABM) is a business-to-business (B2B) marketing strategy that targets specific accounts or customers with personalized marketing campaigns. ABM can offer several benefits for companies, including the following:

  • Increased efficiency: By focusing marketing efforts on specific accounts, companies can create more effective and efficient campaigns tailored to those accounts’ needs. This can help companies to generate more qualified leads and convert more of those leads into customers.
  • Improved customer relationships: ABM allows companies to create personalized and relevant content tailored to their target accounts’ specific needs. This helps build stronger relationships with those accounts, increasing customer loyalty and satisfaction.
  • Better ROI: Because ABM is focused on targeted marketing efforts, it can help companies to generate more qualified leads and convert those leads into customers more efficiently. This can lead to a better return on investment (ROI) for marketing efforts.
  • Increased revenue: By targeting the correct accounts and creating personalized marketing campaigns, ABM can help companies to generate more qualified leads and convert those leads into customers. This can lead to increased revenue for the company.

ABM is an effective way for B2B companies to generate more qualified leads and convert those leads into customers, leading to increased revenue and better ROI for marketing efforts.

Major Changes to the Microsoft Partner Network

Microsoft recently announced changes to its partner program. Effective October 2022, Microsoft is changing the name of the partner program from “Microsoft Partner Network” to the “Microsoft Cloud Partner Program.” The Microsoft Cloud Partner Program is for all partners in the Microsoft Partner ecosystem, whether they build and sell services, software solutions, or devices.

 

They are simplifying the partner programs with solutions partner designations, anchored on the Microsoft Cloud in six solution areas aligned to how Microsoft goes to market.

 

  • Data & AI (Azure)
  • Infrastructure (Azure)
  • Digital & App Innovation (Azure)
  • Business Applications
  • Modern Work
  • Security

 

Microsoft says to help customers better understand a partner’s capabilities, they offer two qualifying levels:

  • The solutions partner level is a designation based on meeting specific requirements across what Microsoft call the partner capability score (see below) for each solution area.
  • Specializations and expert programs will give solutions partners a way to differentiate their organizations and demonstrate deep technical expertise and experience in specific technical scenarios under each solution area.

 

To measure progress toward this status, Microsoft introduces the partner capability score, a holistic framework for measuring partner performance, skill, and customer success. The partner’s capability score evaluates a partner based on its certifications, added customers, successful deployments, and growth.

 

To achieve a solution partner designation, partners must achieve a partner capability score of at least 70 points (out of an available 100 points) in the four measurement areas. Starting today, all partners can access their dashboard in the Partner Centre to see their progress towards a solution partner designation.

 

For many partners, this will be an administration and a change in logo activity, but I suspect these changes could be seen as more hurdles for a growing company.