An Account Based Marketing (ABM) plan is a strategic approach to marketing that involves focusing on individual accounts and tailored messaging and tactics to convert them into customers. An example of an ABM plan may include the following steps:

Identify target accounts: The first step in an ABM plan is to identify the accounts you want to target. This may include existing customers, potential customers, and other accounts that are a good fit for your business.

Develop personalized messaging and content: Once you have identified your target accounts, the next step is to develop personalized messaging and content tailored to each account’s specific needs and interests. This may include email campaigns, direct mail, and other communication forms designed to engage the account and drive them to take action.

Collaborate with sales and marketing teams: To effectively execute an ABM plan, it is essential to collaborate with sales and marketing teams to develop a comprehensive plan to engage target accounts. This may include coordinating efforts across different channels, such as email, social media, and events, to deliver a consistent and cohesive message to individual accounts.

Implement the ABM plan: Once we develop it, the next step is implementing it. This may include executing the messaging and content, tracking the performance of the campaigns, and continually adjusting and improving the plan based on results.

Track and analyze results: To continually improve the effectiveness of the ABM plan, it is vital to track and analyze the results. This may include tracking key metrics, such as conversion rates and return on investment, and using this data to optimize the plan and drive better results.

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Click for a detailed explanation of what is Account Based Marketing

Account Based Marketing (ABM) is a strategic approach to marketing that involves focusing on individual accounts and tailored messaging and tactics to convert them into customers. In ABM, OKRs (Objectives and Key Results) are a framework for setting goals and tracking progress towards those goals. Some common OKRs for ABM may include:

Objective: Increase the number of targeted accounts that are converted into customers.

• Key Result 1: Increase the number of targeted accounts engaged with personalized messaging and content by X% over the next quarter.
• Key Result 2: Increase the number of targeted accounts that attend events and webinars by X% over the next quarter.
• Key Result 3: Increase the number of targeted accounts contacted by the sales team by X% over the next quarter.

Objective: Improve the effectiveness of ABM efforts.

• Key Result 1: Increase the conversion rate of targeted accounts by X% over the next quarter.
• Key Result 2: Reduce the cost per acquisition of targeted accounts by X% over the next quarter.
• Key Result 3: Increase the return on investment of ABM efforts by X% over the next quarter.

Objective: Develop and implement a comprehensive ABM strategy.

• Key Result 1: Develop a list of target accounts and create personalized messaging and content for each account.
• Key Result 2: Collaborate with sales and marketing teams to develop a comprehensive plan to engage target accounts and drive them to take action.
• Key Result 3: Implement the ABM strategy and track progress towards achieving the objectives.

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Account-based marketing (ABM) is a strategic approach to marketing that involves focusing on individual accounts and tailored messaging and tactics to convert them into customers. Some common roles and responsibilities in ABM include:

1. Account-based marketing strategy development: This involves developing a comprehensive plan for targeting individual accounts, including identifying the target accounts, researching their needs and interests, and developing a personalized marketing strategy for each account.
2. Account profiling: This involves researching individual accounts to gather information about their business, challenges, and goals. This information is used to create personalized messaging and content for each account.
3. Cross-departmental collaboration: In ABM, different departments must effectively target individual accounts. This can include collaboration between sales, marketing, customer success, and other teams.
4. Content creation: This involves creating personalized content for each account, including email, social media posts, blog articles, and other forms of communication that engage the account and drive them to take action.
5. Campaign execution: This involves executing the ABM campaign, including coordinating the efforts of different teams and departments, tracking the campaign results, and adjusting the strategy as needed to achieve the desired outcome.

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Account Based Marketing (ABM) is a strategic approach to marketing that involves focusing on individual accounts and tailored messaging and tactics to convert them into customers. Some common channels that are used in ABM include:

1. Email: Email is a common channel for reaching individual accounts in ABM. This can include personalized emails tailored to the account’s specific needs and interests, as well as automated email campaigns designed to nurture leads and drive them to take action.
2. Direct mail: Direct mail, such as letters and postcards, can effectively reach individual accounts in ABM. This can include personalized messages and offers tailored to the account’s specific needs and interests.
3. Social media: Social media platforms, such as LinkedIn and Twitter, can be valuable channels for reaching individual accounts in ABM. This can include targeted ads and sponsored content designed to engage the account and drive them to take action.
4. Events: Events, such as webinars and conferences, can be an effective channel for reaching individual accounts in ABM. This can include hosting events specifically for targeted accounts or sponsoring events that are attended by the target audience.
5. Advertising: Advertising, such as Google AdWords and LinkedIn Ads, can effectively reach individual accounts in ABM. This can include targeted ads tailored to the account’s specific needs and interests, as well as retargeting ads designed to nurture leads and drive them to take action.

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Account-based marketing (ABM) is a strategic approach to marketing that involves focusing on individual accounts and tailored messaging and tactics to convert them into customers. Some techniques that are commonly used in ABM include:

1. Personalized messaging and content: In ABM, the messaging and content that is used is tailored to the specific needs and interests of the individual account. This can include personalized emails, direct mail, and other communication forms designed to engage the account and drive them to take action.
2. Account profiling: To effectively target individual accounts, it is essential to understand their needs and interests deeply. We can achieve this through account profiling, which involves researching the account and gathering information about its business, its challenges, and its goals.
3. Cross-departmental collaboration: ABM often involves collaboration across different departments within an organization. This can include sales, marketing, customer success, and other teams working together to create a comprehensive plan to target individual accounts.
4. Integrated marketing campaigns: In ABM, marketing campaigns are often integrated across multiple channels to deliver a consistent and cohesive message to individual accounts. This can include a combination of digital and traditional marketing tactics, such as email, social media, direct mail, and events.
5. Account-based advertising: Another common technique in ABM is account-based advertising, which involves targeting specific accounts with tailored advertisements on platforms such as Google AdWords or LinkedIn. This allows businesses to reach their target accounts with highly personalized messages and drive them to take action.

Not at all. However, we are specialists working with smaller technology companies. 

Working with a specialist marketing agency can be beneficial for a number of reasons. For one, we comprise experts who have a deep understanding of marketing and can help develop a strategy that is tailored to your business’s specific needs. Additionally, as a specialist agency, we can provide a fresh perspective and bring new ideas to the table, which can be especially helpful if your in-house marketing team is feeling stuck. Working with a specialist agency can also save your business time and resources, as the agency will handle the execution of the marketing plan, allowing you to focus on running your business. Ultimately, working with a specialist marketing agency can help your business reach its marketing goals and drive more sales.

Account-based marketing (ABM) is a targeted and personalized approach to marketing that focuses on engaging and converting a specific set of high-value accounts. In the context of HubSpot, ABM is a feature that allows users to create and manage personalized campaigns for specific accounts using tools and features provided by the HubSpot platform.

With HubSpot ABM, users can create custom lists of target accounts, and then use the platform’s marketing and sales tools to create personalized content, offers, and experiences for those accounts. This can include creating personalized landing pages, email campaigns, and social media ads, as well as tracking and analyzing the results of the campaigns.

Overall, the goal of using HubSpot for ABM is to create more effective and efficient marketing and sales efforts tailored to specific accounts’ needs and interests, resulting in higher conversion rates and better overall results.

You don’t have to use Hubspot; around 75% of our clients do, but we can utilize whatever tool you prefer.