Doogheno Wins Best B2B Marketing Agency

Doogheno is delighted to announce we have won another award! We have been voted Best B2B Marketing Agency in London in the SME News Southern Enterprise awards.

It is a reflection of the hard work our team does, day in and day out for our customers.

And congratulations to all the other award winners. Well done.

Doogheno Limited has joined forces with Innovationly Limited.

Doogheno is joining forces with Innovationaly Limited to deliver high-quality marketing and consulting services to growing companies.

Innovationly has focused on providing services to early-stage companies, including SEIS and EIS consultancy. Doogheno has concentrated on delivering marketing to growing B2B service companies.

Dan Smith from Doogheno said, “It was clear from our initial discussions that there was a clear alignment between the companies and that by working together, we would provide both companies’ customers with an even better experience. We look forward to helping even more companies move through their funding stages.”

Doogheno directors Dan Smith and Jane Skuse join the Innovationly board of directors.

What to do with heat produced by data centres?

Suppose we combined all the data centres in the world as one country. It might be a shock that they would be the fifth-largest consumer of energy in the world. These data centres account for approximately 2% of greenhouse gas emissions, almost the equivalent of the entire global airline industry.

There are a number of innovative examples of people using the energy by-products in innovative ways, like this story from Denmark covered by the BBC.

Major Changes to the Microsoft Partner Network

Microsoft recently announced changes to its partner program. Effective October 2022, Microsoft is changing the name of the partner program from “Microsoft Partner Network” to the “Microsoft Cloud Partner Program.” The Microsoft Cloud Partner Program is for all partners in the Microsoft Partner ecosystem, whether they build and sell services, software solutions, or devices.


They are simplifying the partner programs with solutions partner designations, anchored on the Microsoft Cloud in six solution areas aligned to how Microsoft goes to market.


  • Data & AI (Azure)
  • Infrastructure (Azure)
  • Digital & App Innovation (Azure)
  • Business Applications
  • Modern Work
  • Security


Microsoft says to help customers better understand a partner’s capabilities, they offer two qualifying levels:

  • The solutions partner level is a designation based on meeting specific requirements across what Microsoft call the partner capability score (see below) for each solution area.
  • Specializations and expert programs will give solutions partners a way to differentiate their organizations and demonstrate deep technical expertise and experience in specific technical scenarios under each solution area.


To measure progress toward this status, Microsoft introduces the partner capability score, a holistic framework for measuring partner performance, skill, and customer success. The partner’s capability score evaluates a partner based on its certifications, added customers, successful deployments, and growth.


To achieve a solution partner designation, partners must achieve a partner capability score of at least 70 points (out of an available 100 points) in the four measurement areas. Starting today, all partners can access their dashboard in the Partner Centre to see their progress towards a solution partner designation.


For many partners, this will be an administration and a change in logo activity, but I suspect these changes could be seen as more hurdles for a growing company.

Doogheno has signed up for the SME Climate Commitment. 

Doogheno has signed up for the SME Climate Commitment

The SME Climate Commitment

Recognising that climate change poses a threat to the economy, nature and society-at-large, our company commits to take action immediately in order to:

  1. Halve our greenhouse gas emissions before 2030
  2. Achieve net zero emissions before 2050
  3. Disclose our progress on a yearly basis

In doing so, we are proud to be recognised by the United Nations Race to Zero campaign, and join governments, businesses, cities, regions, and universities around the world that share the same mission.

Doogheno’s Dan Smith said “It’s important that all businesses take their responsibilities seriously. We commit to reducing our environmental impact. 

Much of our emissions come from the many hosted services we use, so we have introduced an audit of all our suppliers to understand what they are doing to minimise their emissions.”

Dan Smith Joins the RSA’s Good Work Guild

Dan Smith has joined the Good Work Guild, part of The RSA’s commitment to developing a future of work.

The Good Work Guild is a space for people from different roles and industries around the world to come together to drive positive change and shape the future of work.

It builds on their Future of Work programme. 

“I spend everyday working with the people building and deploying the technology driving changes in the workplace. This includes automation as AI – so I feel I have a responsibility to help build a future where these are an enhancement to the workplace rather than a threat.” Dan Smith

Jane Skuse becomes a Fellow of the RSA

We are pleased to announce that Jane Skuse, Creative Director of Doogheno, has been elected Fellow of the prestigious Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA).

The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) believes in a world where everyone is able to participate in creating a better future.

The RSA has been at the forefront of social change for over 260 years. Today, its work focuses on supporting innovation in three major areas: creative learning and development, public services and communities, and economy, enterprise and manufacturing.

Current Fellows include Tim Berners-Lee, Bob Dylan and our own Dan Smith.

Previous Fellows include Benjamin Franklin, Steven Hawkins and Adam Smith.

Do you take this man to be your lawfully wedded coworker?


This time last year if you’d been asked if you’d like to spend more time at home with your other half you probably would have said, of course, it will be wonderful. And for a lucky some it will have been, but for many others, it will have been a mixed bag as we have had to fulfil the dual roles of loving partner and workmate.

In a recent survey by ServiceTeamIT 89% of businesses said they will be working from home, far more of them in the future. Up until this year, it was commonplace for one half of a couple to work from home, but this year has thrust many of us into a situation far from ideal and with little opportunity to escape. So just how can get the balance right when your own kitchen kettle becomes the water cooler and home and work frustrations happen under one roof.

I am going to start by sharing my experience of working with my wife at home. My desk is upstairs in one of the bedrooms, my wife works from the kitchen table. For most of the time, this is fine but if I decide to chop some vegetables for lunch while she is struggling to finish a report, it allows her to demonstrate your command of colourful but less commonly used words for genitals. I now know to WhatsApp her before entering her place of work uninvited and that being called a Venus honeypot is not a term of endearment.

As your living space starts to take on new roles, establishing physical boundaries during set times can help, however, rooms serving multiple purposes, especially bedrooms, can cause other problems but more of that later.

During the 9-5, we all strive to put work first and focus, as much as possible, on the task at hand. But what happens when both of you have a video call simultaneously, is one person is very loud, do you have enough bandwidth, and if you add children into the mix, who gets priority to have the call in peace and quiet.

David, a director of a 200 site retail business, explains more. “We got three teenage kids at home, all of them well-behaved and lovely, but there are times when both myself and my wife need to do video calls. This can mean asking the kids to stop streaming Netflix or chatting to friends online. And then dealing with the fallout of this needs to be dealt with by one person who should be on a call. My wife works in public health so ultimately her calls are more important than mine, so she gets priority every time even if that is frustrating.”

And that leads nicely onto the subsequent point, how do you successfully create a buffer between your work and your home? Yes, it’s wonderful to stick in a load of washing between Zoom calls but it’s hard to rant about your unreasonable co-worker when that co-worker is your husband. Don’t moan to your real work colleagues, they don’t want to become marriage councillors.

For many, the commute home was time to unwind and clear the head, some personal time between work and home to reset. Alex, a management consultant, has created her own buffer. “At 5.30 I down tools put on my coat and take the dog out. Barney must hear about all the ups and downs of my day, but he never seems to mind much and by the time we get home I am ready to be the person who my partner chose to be with, and not Alex the boss. Get a dog!”

Balancing being a husband/wife, a good employee and a good parent has proven exhausting for many. Those of us who are used to giving 100% to work and to our families will naturally be tough on ourselves. Carl, a director at a large advertising agency, sums it up well. “I constantly feel like I am letting everyone down. I can’t be an outstanding employee while looking after my kids, I can’t be an awesome dad when I have to keep checking my phone, and being a superb husband has slipped down the priorities, and I still need to carve some time out to be myself”

And before we end a though from the bedroom office of a friend who will remain nameless, “lunch breaks have become a time to reconnect with my wife, wonderful hours of un children interrupting intimacy… I just have to make sure I have ended my last video call…”

But we will all find a way through it, we’ll take lunch together, we’ll find our rhythms, and remember our loved ones will be sharing our lives with us far longer than our jobs will so working out who should take priority should be simple.

Doogheno selected as one on 17 global Lemlist partners

Doogheno has been selected as one of just 17 companies globally to become a partner of Lemlist.

Lemlist is the first email outreach platform that allows you to automatically generate personalized images and videos. 

Doogheno has been successfully using Lemlist for client campaigns for a number of years.

As well as high levels of innovative customisation, Lemlist also enables exceptional delivery for targeted email campaigns.

ICO Registration

Every business or sole trader that processes personal data – emails and the like – need to register with the Information Commissioner’s Office ICO.
The cost starts at £40 per year and goes up depending on the size of the business.
Some businesses are exempt from assigning a Data Protection Officer but it’s good practice to do so.
Here is a link to our registration.