Account Based Marketing
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Amberley Innovations' founder had been working as a consultant for several years before he decided to build a business based on his extensive experience. To make the transition away from contracting to a business requires utilising the skills and experience of others to increase the service offering.
Amberley Innovations' objective was to create a sales engine that would demonstrate growth to potential investors. Amberley Innovations engaged Doogheno to develop a marketing strategy to enable a successful launch and grow the business.
Doogheno initially created a brand for Amberley Innovations, a business process optimisation and automation start-up. Doogheno were then engaged to help take the company to market and win their first customers