Email Delivery Basics

Why It Matters
How to Get It Right
First, and in addition to writing fantastic email campaigns, make sure you land in the inbox!
SET UP MAIL RECORDS
Also, don’t get your domain blocked
As a general rule, don’t send more than 200 emails in a day.
Use a different domain.
Set up a GSuite account for the best deliverability, and keep your campaign separate from your main email.
Your campaign email could be suspended. Damage limitation.
Warm up that domain.
Start sending out 20 emails a day from your new email account to known good accounts. If they land anywhere but the inbox, move them into the inbox. Reply to them, and build up to 40 a day. Do this for 21 days before sending any customer emails.
Personalise
Personalise each email. None of us likes unconsidered, undirected spam. Use name, company, position, something that,shows you’ve made an effort and done some research. You are more likely to elicit a positive response, and also your email is less likely to be labeled spam, as each email you send will be distinctive.
Make sure your email is actually relevant to the recipient.
And be aware of GDPR.
You can only email subscribed addresses or corporate ones where a legitimate interest assessment has been carried out.
If you want to find out more about ensuring your email marketing works then drop us a line or give us a call.
020 7097 8567