Marketing for Channel

We love channel. It’s the beast that’s hard to get right but when you do…bingo.

We have worked with channel for as long as we can remember. We know the opportunity is presents and the challenges along the way.

No matter where you are on the journey of channel Doogheno can help.

We have helped companies set up their channel, carrying out market analysis, internal readiness assessments and workshops with potential partners. We have worked on partner acquisition campaigns, bringing hundreds of partners to a new partner initiative. And we have worked with well-established partner channels launching new services into over 1,500 channel partners.

Whether you are a distributor selling hardware, a vendor using the channel to reach new markets or a cloud provider who knows that the best route to market is through existing relationships held with other companies we can help you achieve your goals.

Our experience in channel is hard to match, our team have been there and done it themselves, including setting up award winning reseller programs in the UK, Europe and the USA.

We have run email and telemarketing campaigns to acquire new partners for software and services companies. We have run events to win new partners for an innovative cloud service provider, we have defined a go to market strategy for a cloud aggregator, we have built a franchise model for a mobile provider and we have launched new services into a large telco channel.

The channel is always evolving and the approach to selling with or through channel is ever changing sands. We can help you gain clarity.

And when you have your channel running we can run through channel campaigns to drive sales and to maintain partner engagement. We can even run end user campaigns for your channel partners through our unique channel marketing automation platform.